8AM is now a member of the Consumer Duty Alliance!

The Consumer Duty Alliance has a mission to inspire and increase public confidence and trust in the financial advice and planning sector through the delivery of consistently good consumer outcomes, so consumers view Alliance members and the wider sector alongside other professional services as a ‘safe pair of hands’.

At 8AM we’ve always we felt the Consumer Duty strongly aligns with our ethos and product offerings.

We design, build and manage data-driven model portfolios and investment research for forward-thinking financial advice firms that value clarity, consistency and fair cost.  Our team understand the challenges of Financial Advisers. This knowledge and expertise mean we are obsessive about creating efficient, evidence-based investment solutions. Our mission is to simplify the needlessly complex, while providing you and your clients with clear explanations for all our decisions.

We look forward to working with The Consumer Duty Alliance on further CPD qualifying events for advisers and relevant and educational content.


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